“Check texts on the run.” —said a Samsung smart watch ad.
“Wait — what?” I did a double take. The young, fit jogger on the poster smiled at me. I realized that this was more than just a clever pun. Samsung was actually trying to sell me a smart watch by telling me it would make it easier for me to check my texts while running. Pfft, as if I even exercise on a regular basis. And when I do choose to exercise, running is definitely not in my routine.
But to all the spirited runners out there, do you really wish you could check your texts during your morning jog? Is this actually a desire that’s been burning inside of you?
I’m going to take a guess here and say no.
“So Samsung, why do you think this would work?” The woman on the poster keeps smiling. I’m not sure what she would say to me if she could talk.
“Now, you can be connected even when it’s incredibly inconvenient.”
“Haven’t you always wanted something to stare at while waiting for the light to change?”
I laugh. Nice one, Samsung. Technology is supposed to make things easier right? Even when it doesn’t always make sense.